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Some years back, everyone was talking about Digg. It has been a number of years, but you remember how it was the word on everyone’s lips, that the term “Ding Effect” was even coined. The Ding Effect happened whenever a website hit Ding’s home page, and then send traffic so heavy that it causes the server to crash. This happened because the websites weren’t able to handle such level of traffic. This resulted in marketers missing out on great opportunities, such as making content viral on the web.